Meet Joel Camp of New Ethic Plant Food. Perth’s vegan chef wanting to show Australia that eating delicious foods & eating plants doesn’t have to be mutually exclusive – A plant-based lifestyle isn’t necessarily an exercise in discipline & deprivation but rather about experimentation, discovery & connection.

Joel believes that love is our biggest teacher, our greatest tool & that through love alone we are able to build the brightest future.

This concept forms the core of his work with New Ethic Plant Food. A modern catering company, specialising in producing truly bespoke & eco-friendly dining experiences by working closely with local, independent farmers, growers & foragers to ensure all produce served is of ethical & sustainable sources.

Joel believes in the healing power of food, its ability to connect people, to love & nurture, and that everything and everyone has a story just waiting to be told.